Who We Are #1

Tough Cookie IS personal training.

But early on in my coaching career it was obvious that the ‘training’ was only part of what people needed.

The problem people had was never the workouts, since id taken care of that.

And it wasnt nutrition too - although generally people misunderstand some things about nutrition, generally people know what good eating is…

The problem was the rest of life to be honest!

The shit we have to deal with at work, the bills, politics, stresses, family, yada yada yada.

Thats what was stopping people actually get themselves together and make good food choices and train regularly.

So the problem to solve wasnt/isnt, showing people how to train…

Its showing people how to make it all fit together like a complicated lego set!

Well, i became the lego instructions - the step by step guide that you follow until eventually youve created a lego masterpiece. (If youre not into lego - well - me neither actually, but its what popped into my head!)

But the analogy works… youll actually have fun doing it, though there will be moments where you wonder what the hell is going on, and times where you get frustrated that something isnt quite working, or you cant find the right piece!

But after a little bit of perseverance, youve created a lego Lewis Hamilton… (or something!?)

Point is - coaching is more than exercise.

I wanted Tough Cookie to be a service that makes you feel happy! Gives you experiences and makes you want to move your body and lift heavy things!

As well as a thing that helps you discover things about yourself and what youre capable of. Grow your self belief and become athletic for your day to day life.

We use the term Everyday Athletes.

So we train people to smash life as well as sports & fitness.

That means coaching involves training, nutrition, lifestyle and mindset.

And you might not need coaching on all of those things - but without a doubt they all overlap, so you cant do one without affecting the other.

So even when you feel like you dont ‘need’ one of those thing - you kind of do.

And so - this is us.

Its basically my coaching philosophy wrapped up in a nice package with a bow on top, and you get from a cool little santas grotto (our gym).

And thats what I wanted to explain today - is our version of Small Group Personal Training.

To solve the problem of fitness for everyday people in a way that really works, not just provides a cool place to train - which it also is!