THESE THINGS DON'T JUST HAPPEN
Hey, we're the coaches
Our goal is simple: help you become fitter, stronger, and more confident - inside and outside the gym.
We all coach a little differently, but the aim is the same: to understand the person in front of us and give you the coaching, support and challenge you need to keep progressing.

Now then, I'm Seb
What I do here
Tough Cookie isn’t just my job - it’s my purpose.
I’ve been coaching for over 10 years, helping people become stronger, fitter and more confident in what they’re capable of.
I’m a bit of a self-development nerd, so I’m continually learning across strength & conditioning, nutrition, functional fitness, mindset and coaching. I use all of that to understand the person in front of me and help them get the most from their training.
I also lead the programming at Tough Cookie and spend a lot of time making sure this is a gym people genuinely love coming to.
My coaching style in three words
Empathetic, Intelligent, Fun!
My favourite thing about TCG
Watching people fall in love with training and it taking on a life of its own!
Fun fact
I became a coach after 11 years in Civil Engineering. I totally changed & improved my life in the space of a year and thats why its become my purpose to help other improve theirs!
Coaching & Qulifications
VTCT L3 PT
L4 Strength & Conditioning
TGC Gymnastics Trainer
PFCA Functional Fitness Coach L1 & 2
British Weightlifting L1
Achology Certified Life Coach
CIMSPA Nutrition for Health & Performance

Hey, I'm Jen
What I do here
Seb’s right hand - but my main focus is making sure you feel welcome, supported and part of the team in whatever way feels right for you.
Movement and training have always been a big part of my life. I was a professional gymnast and dancer before moving into competitive functional fitness, where I competed at RX level and took a 1st-place finish.
I’ve also spent around eight years training with Seb before moving into coaching myself, so I’ve experienced the Tough Cookie approach from both sides - as an athlete and now as a coach.
On the gym floor, I’m here to help you get the most from your session - whether that’s giving you the confidence to push yourself, helping you work through something step by step, or simply making training feel a little less intimidating.
Behind the scenes, I work on making the whole Tough Cookie experience fun, memorable and genuinely supportive.
My coaching style in three words
Focused, supportive, and a sprinkle of Jen-ism.
My favourite thing about TCG
Everyone is on their own journey, but we do it together.
Fun fact
I’m a jack-of-all-trades - went from Musical Theatre to Tech Delivery consultant to running a whole gym. The story makes zero sense... but its life to be enjoyed!
Coaching & Qulifications
CF - Level 1

Hiya, I'm Bex
What I do here
As a busy mum of 2 pushing 40 (ageing like a fine wine though 🤎) and working full-time in the NHS, I’m living proof that you can prioritise your health. With the right motivation, guidance and coaching, we can become our happiest, strongest selves and after 5+ years in the game, I’m all in 😊
I’m approachable, energetic and a great listener. I’ll push you when you need it, challenge you when you’re ready, and support you every step of the way. My goal? To make every session the most uplifting, confidence-boosting hour of your day.
My coaching style in three words
Encouraging, motivating & total viiiibbeeezzz
My favourite thing about TCG
Everyone is on their own journey, but we do it together.
Fun fact
As part of a ‘We Will Rock You’ tribute in Blackpool, I performed with the legendary Mr Jo Longthorn MBE
Coaching & Qulifications
CF - Level 1

Iya Folks, I'm Tom
What I do here
My role at TCG is to support you in your training journey so you can get the most out of your experience with us.
I’ll be on the gym floor running sessions and working in the background with Seb, making sure we have the best training programmes to get the best possible results.
I’m a bit of a training nerd, which makes me quite methodical in how I coach - but fitness should be fun, so let’s have a laugh along the way!
My coaching style in three words
Fun, flowy, methodical.
My favourite thing about TCG
My favourite thing about TCG is the strong sense of community.
Fun fact
Nothing brings me more joy than a buttery crumpet. 🧈🥞
Coaching & Qulifications
L3 Personal Coaching
Opex CCP
PFCA FFC
N1 Biomechanics & Execution
Process ICC
OUR COMMUNITY
TESTIMONIALS
Don't just take our word for it. Hear it from the team.
I have been training with Seb and the Tough Cookie team for nearly a year. I can see the physical and mental improvements this training has helped me gain. I have joined a very supportive team who encourage each other to be their best selves. I have learnt so much around fitness, nutrition and general wellbeing. Seb is a motivational and calm coach, he is very supportive and adapts the training to your needs . I would highly recommend joining the team as I have not found any other like this.
Aneka
I’ve recently joined this gym on a trial. I’ve wanted to join for a little while but I was a bit anxious as I’ve not done anything similar. On my first session the owners Seb and Jen showed me round the gym, introduced me to the others doing a session and talked me through different skills/exercises at my pace. It was so rewarding, at first I couldn’t get my head round a specific movement, however, Seb took me through it step by step and by the end of the session I felt like I’d progressed significantly. I was absolutely buzzing. The others in the small group gave me encouragement too, it’s such a nice community.
I then attended one of the weekend Sweat classes which is a larger class. Again everyone was so friendly, supportive and at no point did I feel overwhelmed. At the end some people stayed for a coffee/chat, unfortunately I had to leave as I had a family event, however, Seb messaged me that evening just to see how I found the class which I thought was a really nice touch.
I’d recommend this gym to anybody. The support and guidance is brilliant, I wish I’d joined sooner.
Sam Jackson
